“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
More from Steve Jobs on Innovation
Others on Innovation
Bono
2 quotes“Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor ca...”
Thomas Edison
2 quotes“Hell, there are no rules here - we're trying to accomplish something.”
Jeff Bezos
2 quotes“The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'wh...”
John Maynard Keynes
2 quotes“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
Einstein
1 quote“If at first the idea is not absurd, then there is no hope for it.”
Alexandre Dumas
1 quote“Human inventions march from thecomplex to the simple, and simplicity is always perfection.”
Tocqueville
1 quote“Human understanding more easily invents new things than new words.”
Arthur C. Clarke
1 quote“…once science had declared a thing possible, there was no escape from its eventual realization…”
Carl Sagan
1 quote“The prediction I can make with the highest confidence is that the most amazing discoveries will be the ones we are not t...”
Elon Musk
1 quote“There's a silly notion that failure's not an option at NASA. Failure is an option here. If things are not failing, you a...”
Francis Bacon
1 quote“As the births of living creatures at first are ill-shapen so are all innovations which are the births of time.”
Frank Zappa
1 quote“Without deviation from the norm, progress is not possible.”